Your Questions, Answered

General Questions

  • Database coaching helps real estate agents organize, reactivate, and market to the contacts they already have instead of buying leads from strangers. At AnchorIt, that means working with Database Coach Sharon Lewis through affordable digital playbooks or one-on-one coaching to turn your CRM into a consistent source of closings.

  • Start by cleaning and segmenting your contacts, then reach out with a simple, honest re-introduction campaign by text, email, and phone. AnchorIt’s free 7-Day Database Reactivation Challenge walks you through it step by step, and the Tide Turner Campaign gives you the exact scripts and emails to send.

  • Yes. Every AnchorIt system is CRM-agnostic, meaning it works in Follow Up Boss, KW Command, kvCORE, BoomTown, or even a spreadsheet. You’re buying the strategy and the exact steps, not software.

  • Digital playbooks range from $17 to $247, and the 7-Day Database Reactivation Challenge is free. One-on-one coaching with Sharon Lewis is priced per session or by program. There are no subscriptions and no monthly fees.

  • Sharon Lewis is the founder of AnchorIt and a Database Coach for Realtors® nationwide. She entered real estate in 2016 as a thriving agent and quickly moved into leadership, spending over seven years as a team leader attracting and developing Realtors® across various brokerages. Today she is a licensed Realtor® in Florida and Virginia and Team Rainmaker of The Success Group, a real estate team servicing South Florida, Northern Virginia, Suburban Maryland, and the metro Washington DC area. She founded AnchorIt in 2022 and has since helped Realtors® across the country organize, reactivate, and market to their databases.

  • No. AnchorIt servesRealtors® nationwide. The playbooks are digital downloads and coaching happens over video, so your market doesn’t matter. Your database does.

Anchored in AI ($57) Questions

  • AEO, or Answer Engine Optimization, is making sure AI tools like ChatGPT, Google AI Overviews, and voice assistants recommend you by name when someone asks for a Realtor®. Anchored in AI shows you exactly how to optimize your Google Business Profile, Instagram, YouTube, and website so AI can find and recommend you.

  • No. Every step is written for working agents, not developers. If you can edit your Instagram bio and update your Google Business Profile, you can do everything in this playbook.

  • Buyers and sellers increasingly ask ChatGPT and Google AI who to hire instead of scrolling ten blue links. Agents whose online presence is structured for AI get recommended; agents whose presence isn’t get skipped, no matter how good they are.

Navigator’s Toolkit ($97) Questions

  • The complete database setup system: segmentation strategy, the Harbor Master tagging method, a follow-up plan, and the Captain’s Log, a database activity tracker that works alongside any CRM to track every touch and response.

  • No. The Toolkit works with any CRM or even a well-organized spreadsheet. It teaches the system; you run it wherever your contacts live.

  • Most agents complete the core setup in a weekend, then tag and refine as they go. You don’t need to organize 2,000 contacts in one sitting to start seeing results.

Harbor to Horizon ($247) Questions

  • A complete 12-month database marketing plan for Realtors®. Every month is mapped with exactly what to send, say, and do, so your database hears from you consistently all year without you reinventing the wheel each month. 

  • A plan. There are no hours of videos to watch. You open the

    current month, follow the steps, and execute. 

  • Start with the current month and roll forward. The plan is built as a rotating 12-month cycle, not a January-only calendar.

Tide Turner Campaign ($37) Questions

  • A short, structured outreach sequence of texts, emails, and calls designed to wake up contacts who haven’t heard from you in months or years and restart real conversations. 

  • No, and the scripts are built for exactly this. They’re honest, human, and judgment-free, which is why they get responses instead of eye rolls. Most contacts are glad to hear from you. 

  • Most agents get replies within the first wave of sends, often the first day. Conversations turn into appointments over the following weeks as the full sequence runs. 

Harbor Master Tags ($37) Questions

  • Without tags, your database is a pile. With tags, it’s a machine: buyers, sellers, past clients, and referral partners each get the right message at the right time instead of one generic blast.

  • Yes, and in kvCORE, BoomTown, LionDesk, or any CRM with a tag or label feature. The system is the strategy; the CRM is just where you apply it. 

  • Enough to be useful, few enough to actually use. The system gives you a core structure you can expand, not 200 tags you’ll never touch.

The Anchor Drop ($27) Questions

  • One high-value email per month that gives your database a real reason to open, read, and reply. Not a newsletter, not a market update nobody asked for. One anchor, every month. 

  • Yes, and you should. The template gives you the structure and prompts; you drop in your voice, your market, and your stories.

  • Automated brokerage emails sound automated, and your database knows it. The Anchor Drop sounds like you, which is why it gets replies instead of unsubscribes.

Steady Sail Monthly Touch ($17) Questions

  •  A simple, repeatable rhythm of calls, texts, and personal notes that keeps your database warm month after month without eating your calendar.

  • A few focused hours per month. The system tells you who to reach and how, so you spend your time connecting instead of deciding.

  • Both. New agents use it to build follow-up habits from day one. Experienced agents use it to finally be consistent with the database they’ve been ignoring.