How to Win in Today’s Real Estate Market
Today, let’s talk strategy. Whether you’re buying or selling, the market has changed—but that doesn’t mean your goals are out of reach. You just need a different playbook.
Here are 5 ways to win in this new market:
1:
Buyers: Get Pre-Approved Early—and Re-Check Before You Offer
Rate changes can happen fast. A mortgage approval from 3 weeks ago might not reflect current conditions. Work closely with a lender who checks your buying power in real time.
Source: Mortgage Bankers Association
2:
Sellers: Price for Today, Not Yesterday
Overpricing leads to longer days on market and weaker offers. The best strategy? Price just below market value to drive urgency and competition.
Source: Zillow Research, April 2025
3:
Buyers: Use Contingencies and Negotiation Power
You have leverage. Don’t be afraid to ask for inspection credits, closing cost help, or better terms—especially if the home’s been sitting.
4:
Sellers: Make Your Home Move-In Ready
Today’s buyers want turnkey. Simple improvements like fresh paint, minor repairs, and professional staging can net you a better offer faster.
Source: NAR 2024 Remodeling Impact Report
